Transition Golf is a five-star indoor golf facility located in the Greater Toronto Area (GTA) that offers a high-tech experience to the region’s growing community of enthusiasts. With easy-access to six Trackman Golf simulator practice bays, professional coaching, and tournaments, they prioritize the needs of their clients—all with one goal in mind: to help players improve, no matter their skill level.
Mississauga, Ontario
Athletic Facility
Mississauga has become a major hub for golf simulators, but Transition Golf has made it their mission to set themselves apart from the competition. Designed with everything the founder, Reagan Jing, looks for in an indoor golf venue, the facility offers virtual golf experiences to its clients using industry-leading Trackman Golf simulators, professional coaching services, a full-service bar, and perhaps above all, exceptional customer service.
While they are currently a leader in the industry, their story isn’t linear. At the start, an unpredictable event occurred in their first year of operations: there was a major boom in the GTA indoor golf market, with a 50% increase in the number of golf facilities.
“In the same year that we opened the store, the number of indoor golf facilities doubled. For example, there were 30 indoor golf places in the whole GTA the year we opened, and it jumped to 60. That’s how the competition is.”
The question for Jing now became: how can I stay ahead of the competition, deliver an exceptional customer experience, and keep my business profitable?
Transition Golf needed a booking solution that would:
When asked “Why AllBooked?” Jing’s immediate response was that it is the industry leader—especially in terms of functionality and user experience. This makes sense, given that it is his top priority to deliver an outstanding customer journey from start to finish.
“We found AllBooked is very popular in the indoor golf business," so Jing decided to capitalize on his customers’ familiarity with the platform.
Every additional step a customer has to take during booking is an opportunity to back out, so he streamlined the process by embedding features like custom fields and custom booking information directly into each reservation. This approach reduces friction by incorporating steps the customer has to take—like signing waivers and accepting terms and conditions—directly within the booking itself, eliminating any in-person steps typically required at indoor golf facilities.
Transition Golf uses a dynamic pricing model to stay competitive, and AllBooked drives the operations to make it happen. Jing’s goal is to maintain a strategy that is flexible with market trends, demand-driven, and appealing to his customer base. With six golf bays—two “private” and four “open”—he needed a way to adjust pricing rules based on the type of bay, day of the week, and time of day. Allbooked’s pricing conditions have become essential to powering this strategy.
“Basically, we know that customer demand is highest from Friday to Sunday, while Monday through Thursday sees a little bit less traffic. We’re able to then adjust prices accordingly.”
To further differentiate themselves, Transition Golf attracts price-sensitive customers by offering lower prices on certain days, “early bird specials,” and senior discounts using the pricing conditions and user tag features. These two attributes combined ensure booking with a discounted price is restricted only to members who are assigned a “senior discount” tag.
“A good thing about AllBooked is that we can decide on whatever rules we like… We can also set a lower price to try to attract more customers. If they’re aware of our business, they may book during rush hour too.”
Customer experience and profitability are the top priorities for Jing, and AllBooked’s payments feature is the catalyst that helps drive both. The direct integration between AllBooked and Stripe, a global leader in payment processing, keeps Transition Golf’s operations running smoothly and eliminates unnecessary costs like administrative fees.
When a customer books their first session, they enter their credit card information which is then saved in Stripe. From there, it truly is set-and-forget. The platform will automatically charge the saved card for subsequent bookings when the “Upfront payment” option is selected, eliminating the need for manual payment entry every time.
Jing’s customers aren’t the only ones who benefit from the smooth process. AllBooked makes it easy for his team as well. With automatic payment processing, Transition Golf has successfully dodged the typical cost of hiring an administrative assistant, as all the manual work is taken out of the invoicing process. In fact, Jing “literally spends less than an hour a week in AllBooked.”
How does this help his business?
It’s no coincidence that the second ranked five-star Google review on Transition Golf’s page pays homage to AllBooked: “...the booking system deserves praise for its ease and convenience, allowing for a seamless reservation process from start to finish.”
The platform not only supports Jing’s customer base but also drives profitability for his business, playing a critical role in maintaining Transition Golf’s competitive edge. After all, happy customers are the foundation of success. As Jing sums it up, “the AllBooked services are critical for the success of our business.”
As Jing sums it up,“the AllBooked services are critical for the success of our business.”
