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At AllBooked, we’re a small, fast-moving crew obsessed with making life easier for the venues that bring people together.

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Hello, we’re AllBooked

Our business was founded in 2012 by two friends who owned an indoor sports center. When they couldn’t find a good platform to help run their business, they decided to build one themselves. They named their solution Skedda. Skedda quickly found a strong fit with tennis clubs, music studios, coworking centers, and other community-based facilities with bookable spaces.

Shortly after COVID, a new customer type exploded onto the scene. Traditional offices moved to hybrid, and suddenly needed a solution to let employees book desks. Skedda jumped on the opportunity to help shape the new hybrid world, repositioned as Skedda Workplace, and built a successful Workplace business.

But something surprising happened along the way. Despite Skedda’s full focus on workplaces, community-based facilities – athletic clubs, creative studios, and more – kept buying Skedda by the thousands. By 2024, community-based facilities were the fastest growing part of our business.

We’ve always felt strongly about these kinds of customers, and in 2024, we launched AllBooked to serve community-based facilities. We built AllBooked on top of the core Skedda booking platform, but gave the product a new brand and new features focused on the types of businesses our founders ran.

Powering spaces that enrich peoples’ lives

Our customers are tennis clubs, music studios, and community centers. But they’re much more than that. They’re the places you deepen your relationship with your best friend. They’re the places you create something you can’t wait to tell your family about. They’re the places that give you a community of people that are obsessed with the same thing you’re obsessed with. They’re the third places that add meaning to your life.

The world would be a lot duller without places like this, but their existence often depends on a single small business owner or non-profit leader keeping them running. And running an organization like this is not easy. Hundreds of customers come through in a given week, each with their own needs. There’s no IT team, meaning owners have to connect all their systems themselves. Managing and collecting revenue can be a chore. The number of administrative tasks can feel overwhelming.

That’s where AllBooked comes in. We’re on a mission to make venue management easier, with software that automates manual work and saves time for everyone involved. We’re here to take the admin work off our customers’ plates, so they can focus on their most important job: powering passions, building communities, and enriching lives.

Startup, meet stability

There’s nothing like working at a startup. The level of impact you have, the speed you get to move at, the many hats you get to wear, and the “oh my gosh, I can’t believe I’m allowed to do all these things” feeling are unlike any other work environment. Our team has spent their careers in startups, and wouldn’t want to work in any other environment.

Yet we’ve all seen how startups can take a wrong turn. Abrupt product pivots that blow up the roadmap every other month. Stress around running out of money. Fickle founders who constantly change their minds. It can feel chaotic.

AllBooked is a little different. We’ve been around for a dozen years and counting, building the same platform the entire time. We have thousands of extremely happy customers, and a proven foundation of product-market fit. We’ve built our product in a disciplined way, resulting in the least tech debt you’ve ever seen. We have healthy cash flows, and the committed backing of the growth fund that owns us.

But we’re a small, fast-growing team that is as startupy as any group you’ll meet, with the business growth to match. You’ll have more freedom to try things and more impact here than any job you’ve ever had. We did the hard work of bootstrapping our business for years to build what we have today: a true startup environment without the chaos.

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Join over 4,000+ customers already booking with AllBooked.