Our business was founded in 2012 by two friends who owned an indoor sports center. When they couldn’t find a good platform to help run their business, they decided to build one themselves. They named their solution Skedda. Skedda quickly found a strong fit with tennis clubs, music studios, coworking centers, and other community-based facilities with bookable spaces.
Shortly after COVID, a new customer type exploded onto the scene. Traditional offices moved to hybrid, and suddenly needed a solution to let employees book desks. Skedda jumped on the opportunity to help shape the new hybrid world, repositioned as Skedda Workplace, and built a successful Workplace business.
But something surprising happened along the way. Despite Skedda’s full focus on workplaces, community-based facilities – athletic clubs, creative studios, and more – kept buying Skedda by the thousands. By 2024, community-based facilities were the fastest growing part of our business.
We’ve always felt strongly about these kinds of customers, and in 2024, we launched AllBooked to serve community-based facilities. We built AllBooked on top of the core Skedda booking platform, but gave the product a new brand and new features focused on the types of businesses our founders ran.